The generative AI wave is reshaping content creation and interaction, and gradually transforming gaming and pan-entertainment experiences. Gamania Group continues to advance its commercialization strategy from its pan-entertainment roots toward a cross-domain AI ecosystem, demonstrating the potential to scale real-world AI commercialization. Following its showcase of enterprise AI deployments at COMPUTEX, the Group today (July 23) unveiled its exclusive flagship technology, the "UTUX System," at the Comic Exhibition for the first time. It creates "AI game companions" with long-term memory that grow, make decisions, and develop independent minds, redefining the relationship between players and game characters.

To validate the commercial potential of generative AI in pan-entertainment, Gamania Group is exhibiting at this year's Comic Exhibition under the theme "Gamania AI: Crossing Time and Space," publicly previewing for the first time the 2027 future interactive scene of Convenience Store powered by the UTUX System, where players can experience genuine conversations with AI store clerks. From remembering players' habits and developing a unique personality through interaction to planning their own actions, AI game characters are no longer just tools that push the story forward. They are becoming a new generation of companions who grow with players and create stories together.

The UTUX System Gives AI a Soul: Four Core AI Technologies Plus Player Insight Create a New Generation of AI Game Characters

Non-player characters (NPCs) in games have traditionally followed fixed scripts, so even players who invested a great deal of time interacting with them struggled to form an emotional bond. According to Research and Markets, the global AI NPC market is projected to exceed US$7.2 billion by 2030, with a compound annual growth rate of over 31%, showing that AI NPCs are moving from technology demos toward commercial applications and that the games industry is heading toward more real-time, personalized, and immersive interaction.

Anticipating this trend, Gamania Group has drawn on more than 30 years of player insight and its AI capabilities to launch the "UTUX System," creating a new generation of AI game companions that are closer to what players want. UTUX takes its name from the Atayal word "Utux," meaning "spirit," symbolizing giving AI characters a soul. Through four core technologies, the UTUX System preserves the creative freedom of generative AI while keeping the game's world and character settings consistent, allowing AI characters to develop independent minds, act on their own, and become game companions who grow alongside players.

  • Bionic memory mechanism: a brain-like memory system models how the human brain works, with short-term memory, long-term memory, and forgetting. Like a real person, an AI character remembers important events, player habits, and shared experiences, and preserves key memories through memory consolidation, so the relationship between player and character deepens and feels more real with every interaction.
  • Dynamic multi-character personality development: a layered large-and-small model scheduling technique lets a small model quickly read player intent and emotion while a large model generates nuanced dialogue, balancing low latency with real-time computation of the character's mind. AI characters gradually develop a one-of-a-kind personality through interaction, and the same character raised by different players becomes an entirely different AI companion, which in turn shapes its actual abilities.
  • Controllable dynamic knowledge expansion: through worldview-constrained reasoning, an AI character consults its character settings, storyline, and world rules while generating responses, so it can improvise even when players ask unexpected questions without breaking the setting. The UTUX System also supports dynamic knowledge expansion, letting AI characters connect to real events and keep up with current topics for highly immersive, real-time reactions.
  • Autonomous agent decision-making: a complete agent cognitive decision loop lets AI characters reason, adjust, and carry out goal-oriented sequences of actions on their own based on their personality, objectives, and changes in the game environment. Asynchronous behavior verification reduces the lag between cloud AI decisions and the game's real-time state.