Generative AI is reshaping content creation and interaction, and is beginning to transform experiences across gaming and the broader entertainment landscape. Building on its deep roots in entertainment, Gamania Group continues to expand its cross-industry AI ecosystem and advance the commercialization of its AI technologies.
Following its showcase of enterprise AI deployments at COMPUTEX, Gamania today (July 23) unveiled its proprietary flagship technology, the UTUX System, for the first time at the Taipei Comic Exhibition. Designed to power a new generation of AI game companions, UTUX enables game characters to retain long-term memories, evolve through interaction, and make autonomous decisions—allowing each character to develop a mind of its own and redefining the relationship between players and in-game characters.
To demonstrate the commercial potential of generative AI across the broader entertainment sector, Gamania is presenting “Gamania AI: Beyond Time and Space” at this year’s Taipei Comic Exhibition. The showcase offers the first public preview of a 2027 interactive experience based on Gamania’s classic IP, Convenience Store, powered by the UTUX System.
Players can interact directly with AI store clerks that remember their habits, develop distinct personalities through continued interaction, and autonomously plan their actions. Rather than simply serving as scripted tools that move the story forward, these AI characters can evolve into a new generation of companions that grow alongside players and create shared stories with them.
UTUX Brings AI Characters to Life by Combining Four Core AI Technologies with Decades of Player Engagement Expertise
Traditional NPCs (non-player characters) typically operate according to predefined scripts, making it difficult for players to form meaningful emotional connections with them even after extensive interaction. According to Research and Markets, the global AI NPC market is projected to exceed US$7.2 billion by 2030, with a compound annual growth rate of more than 31%. The growth signals that AI NPCs are moving beyond technology demonstrations toward commercial applications, while also reflecting the gaming industry’s shift toward more real-time, personalized, and immersive interactive experiences.
Recognizing this market shift, Gamania has drawn on more than 30 years of player insights accumulated through game operations, together with its AI capabilities, to develop the UTUX System and create a new generation of AI game companions designed around evolving player needs.
The name UTUX is derived from the Atayal word Utux, meaning “spirit,” symbolizing the idea of bringing AI characters to life. Through four core technologies, the UTUX System balances the creative flexibility of generative AI with consistency in character identity and game-world settings, enabling AI characters to reason and act autonomously while evolving alongside players.
Brain-Inspired Memory System
UTUX uses a brain-inspired memory system that models aspects of human memory, incorporating short-term memory, long-term memory, and forgetting mechanisms. Following a forgetting curve modeled on human memory, everyday exchanges gradually fade over time.
AI characters can remember important events, player habits, and shared experiences much like people do. Through memory consolidation, key experiences are retained over time, allowing the relationship between players and characters to deepen and feel increasingly authentic through continued interaction.
Adaptive Personality Development
UTUX uses a tiered multi-model architecture, assigning different tasks to smaller and larger models based on computational needs. Smaller models rapidly interpret player intent and emotion, while larger models generate more nuanced dialogue, helping balance response quality, computational efficiency, and latency.
Through continued interaction, each AI character can gradually develop a distinct personality. Even the same base character can evolve into entirely different AI companions depending on how individual players interact with and shape them, with those differences ultimately influencing the character’s actual capabilities.
Controlled, Dynamic Knowledge Expansion
AI-generated responses are grounded in each character’s identity, storyline, and the rules of the game world. This allows characters to respond freely to unexpected questions without breaking character or disrupting the established setting.
UTUX also supports dynamic knowledge augmentation, enabling AI characters to incorporate real-world events and current topics into their interactions while maintaining consistency with the game experience.
Agentic Decision-Making
Built on the Model Context Protocol (MCP), UTUX enables goal-oriented planning, allowing AI characters to reason, adapt, and execute a sequence of goal-oriented actions based on their personalities, objectives, and changes in the game environment.
UTUX also uses asynchronous intent reconciliation to align AI-generated decisions with the game's continuously changing real-time state. Each decision is paired in advance with precondition guards and fallback strategies: if the game state has changed by the time a decision reaches the client, the character switches to a fallback action. This helps minimize inconsistencies caused by the latency between cloud-based AI inference and live gameplay.
UTUX Makes Its Debut in Convenience Store as Gamania Brings Together 2027 Future Interaction and a 1999 Classic Recreation
The UTUX System will first be applied to Convenience Store, which is scheduled for release in 2027.
At the Taipei Comic Exhibition, Gamania has created a dual-zone experience featuring “2027 Future Interaction × 1999 Classic Recreation.” By combining one of the Group’s classic IPs with its latest AI technology, the showcase demonstrates innovative applications of UTUX across gaming and the broader entertainment sector.
In the “2027 Future Interaction” zone, visitors can meet four AI store clerks from Convenience Store. Through real-time conversations and contextual interactions, players complete missions while experiencing AI game companions powered by UTUX that feature long-term memory, continuous growth, and autonomous decision-making.
The experience offers a first-hand look at how traditional NPCs can evolve into a new generation of AI characters with distinct personalities and the ability to form emotional connections with players.
On the other side of the exhibition, the “1999 Classic Recreation” zone faithfully recreates the iconic setting of the original Convenience Store, from its familiar shelves and checkout counter to the nostalgic atmosphere of a late-1990s convenience store.
Beyond reconnecting longtime players with childhood memories, the installation symbolizes the evolution of the classic IP from its 1999 origins toward an AI-powered future in 2027. By placing the past and future side by side, Gamania aims to show players the new possibilities that AI can unlock for classic entertainment content while exploring how interactions between players and AI game companions may evolve in the future.
Gamania Expands the Commercial Reach of Its AI Solutions
Gamania continues to broaden the range of real-world applications for its AI technologies. More than an AI interaction technology for games, the UTUX System represents an important milestone in the Group’s expansion into AI-powered entertainment.
Looking ahead, Gamania plans to develop UTUX into an AI solution that can be rapidly replicated and continuously scaled across a wider range of entertainment applications. Together with the Group’s existing enterprise AI services, UTUX will form part of a broader portfolio of AI solutions spanning entertainment and enterprise use cases.
Through this expansion, Gamania aims to extend its AI capabilities beyond individual products and into applications across industries and deployment environments, while continuing to explore new opportunities and value created by generative AI.
